Client:
Västerbottensost
Campaigns for
Västerbottensost
Design Director
Art Director
Concept Development
Idea development
Social Media Marketing
Imagery
Film Production
Graphic Design
Digital Design
My role:
I’ve been working with Västerbottensost for four years and been involved in every step the brand took during that time. Movie sets, imagery, campaigns, designs, strategy and so on. Here are some of the cases that I created.
The search for the provincial pizzas of Sweden
Like many countries around the world, Sweden loves pizza. But after doing some research, we realised that they tend to get rather creative with them – kebab pizza with salad and fries, anyone? Other popular combinations include curry, banana and taco sauce! Another fact that grabbed our interest is that Sweden is made up of 25 unique provinces from north to south, each with its own culinary traditions (and even their own official coat of arms, animals, animal, flower and provincial dishes).
So, we blended these insights together, kneaded softly, added some Västerbottensost cooking cheese and came up with a strategic solution that would tap into the country’s patriotism, pride and passion for using local ingredients. And so, the search for The Provincial Pizzas of Sweden was born.
The Swedish Carbonara
Västerbottensost® cheese is the king of Swedish cheeses. So, to launch the new Västerbottensost® Cooking Cheese as a competitor to Italian Pecorino and Parmesan, we decided to challenge the holy grail of Italian cuisine by letting The Swedish Culinary Team create “the official Pasta Carbonara recipe of Sweden”. Sorry, Italy. Così è la vita!
