Client:
SBAB
Komma Hem
(Låda låda låda)
Idea development
Art direction
Social Media Marketing
Graphic Design
Digital Design
My role:
As a continuation of the campaign “Household finances are really fun!?“ we kept showing that SBAB is not like any other bank.
This time we let the comedian Björn Gustavsson and singer-songwriter Julia Frej grab the mic. Then we dropped the beat and went viral with a trap song and a Childish Gambino inspired music video about the housing challenges facing young adults.
The music video turned out to be the best performing ad on YouTube in Sweden (YouTube Ads Leaderboard Sweden) and the song made it to the second place on the Sweden Viral 50 list on Spotify.
The Music video
The tune got loved by the swedes and became so popular that it even hit the deck in Trivial Pursuit.
To keep the hype going we made a “house” remix with famous swedish musician Albin Myers. A song perfect for the move in-parties and the summer dancefloors.
We used the same content from the old campaign but added some spice.
