Client: SBAB
My role: Idea development, Art Direction, Social Media Marketing
Awards:
100-wattaren: 100 w
Guldägget: Diploma
Gyllene hjulet: Gold, Best event B2C. Silver, Innovation.
Guldnyckeln: Gold, Finance & Insurance. Silver, Digital & Social Media.
Swedish Content Awards: Gold, Best Innovation. Silver, Bank/Finance/Insurance.
Swedes generally find both banking and household finances painfully boring. We saw that as a creative challenge.
In 2018, we set out to prove them wrong to show that household finances and banks can actually be entertaining. So we booked one of Sweden’s biggest venues, Avicii Arena, and turned the stage into something completely unexpected: a comedy show about household finances.
The result? We stood out from the competition and made it clear that SBAB isn’t just another bank. The campaign sparked genuine affection for the brand — and helped deliver SBAB’s most successful year ever.
