As a continuation of the campaign “Household finances are really fun!?“ we kept showing that SBAB is not like any other bank. This time we let the comedian Björn Gustavsson and singer-songwriter Julia Frej grab the mic. Then we dropped the beat and went viral with a trap song and a Childish Gambino inspired music video about the housing challenges facing young adults. The music video turned out to be the best performing ad on YouTube in Sweden (YouTube Ads Leaderboard Sweden) and the song made it to the second place on the Sweden Viral 50 list on Spotify.

To keep the hype going we made a “house” remix with famous swedish musician Albin Myers. A song perfect for the move in-parties and the summer dancefloors.We used the same content from the old campaign but added some spice. We pushed out the summer hit with a social media campaign starring neon-Björn. Where both the old and new tune got a real upswing.

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