The Swedish Carbonara

Client: Västerbottensost

My role: Idea development, Design, Art Direction.

Västerbottensost® cheese is the king of Swedish cheeses. So, to launch the new Västerbottensost® Cooking Cheese as a competitor to Italian Pecorino and Parmesan, we decided to challenge the holy grail of Italian cuisine by letting The Swedish Culinary Team create “the official Pasta Carbonara recipe of Sweden”. Sorry, Italy. Così è la vita!

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