The search for the provincial pizzas of Sweden

Client: Västerbottensost

My role: Idea development, Art Direction, Social Media Marketing

Like many countries around the world, Sweden loves pizza. But after doing some research, we realised that they tend to get rather creative with them – kebab pizza with salad and fries, anyone? Other popular combinations include curry, banana and taco sauce! Another fact that grabbed our interest is that Sweden is made up of 25 unique provinces from north to south, each with its own culinary traditions (and even their own official coat of arms, animals, flowers and provincial dishes).

So, we blended these insights together, kneaded softly, added some Västerbottensost cooking cheese and came up with a strategic solution that would tap into the country’s patriotism, pride and passion for using local ingredients. And so, the search for The Provincial Pizzas of Sweden was born.

You can cook the pizzas here, and get the book there.

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